Council support major rebrand

The Waratah-Wynyard Council will undergo amajor imagefacelift, following support from councillors to develop the council’s branding strategy.

The council’s logo was developedin 1987 and the Waratah name was added after a council amalgamation in 1993.

Deputy Mayor Mary Duniam said the rebrand would assist to give residentsa greater sense of place and connection with the community.

“It demonstrates that we have a vision and will give the community a sense of place,” Cr Duniam said.

“It’s needed now because it brings us up to date with how council is going to present itself into the future.”

A recommendation for the council to release details of the strategy, and select a brand consultant,was presented at the council’s meeting earlier this month.

A draft proposal for the rebrand statesthe strategy would need toprovide a policy framework to assist the design of new corporate stationery, marketing material and town entry signage.

The report estimates$20,000 would be needed for a branding consultant, and $30,000 for implementation of the strategy.

Councillor Maureen Bradleysaid the rebrand would assist to build the local business and tourism sectors, through improving the regions destination marketing.

Councillor Darren Fairbrother encouraged the council to “think outside the square” and produce an innovative vision for the region.

“My wish for this is that we aren’t defined by geographical boundaries,” Cr Fairbrother said.

“This brand needs to be bigger than us.”

Councillor Gary Bramich said the council shouldn’t rule out a name change.

He said while a name change would be significant, it may be needed.

“We all want something good and if that means a name change then that’s good,” Cr Bramich said.

A motion to move forward with the council rebrand has received unanimous support fromcouncil.

Cr Duniam said it would “remiss” of council not to consult with the community during development of the strategy.

“Once council looks into the plan further there should be some time for the community to provide feedback and share their ideas,” Cr Duniam said.

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